Within the Technology, Media & Telecommunications (TMT) industry, we are committed to help shaping some of the world’s most recognised TMT brands and helping companies of all shapes and sizes to thrive in a digital world by bringing together one of the world’s largest pools of deep industry experts of which our Dutch colleagues are a valuable part.
Michel Vreedeveld, our Technology, Media & Telecommunications Industry Leader, on value creation and the priorities for the upcoming year.
We work with our clients to help them address their most impactful challenges. And we are guiding our clients to face the tough challenges to build a more sustainable business. In Telecommunications and Technology, for instance, data centers consume large amounts of energy. We help our clients in transparent reporting on energy consumption and emissions. We provide impact studies, and support our clients in moving their data and operations to the cloud, with cloud providers that are already making their data centers more sustainable.
Our clients in Technology, Media & Telecommunications were especially affected by the global COVID-19 pandemic, some in a positive sense, others less so. For instance, in Media & Entertainment, cinemas and theaters came to a halt while Digital Entertainment thrived as consumers turned en masse to video-on-demand and streaming services. And because everyone was meeting online, data traffic grew strongly. We supported our Telecommunication clients to further automate their customer service, and these continuing needs for automation and digital optimisation are triggering far-reaching business transformations.
The digital transformation, which is continuing and accelerating fast, remains our top priority. The impact technology has on our industry and their consumers, is huge. Robotics, process automation and AI will increasingly influence our society. That is why we feel alliance partnerships are important. A perfect example is our partnership with Vodafone, in which we enable greater access to healthcare across Europe, using smart technology. We want to be purpose-led and contribute to a better society, challenge our people and help our clients move forward.