Deloitte Consumer Leaders work with global brands to create winning strategies for the near future in the Automotive; Consumer Products; Retail; and Transportation, Hospitality & Services sectors. Our mission is to use our proprietary data and judgement to help you get closer to your consumers.
COVID-19 had a major impact on our clients in the consumer industry, most commonly because of demand plummeting during global lockdowns. The grocery sector, however, was overwhelmed by steep increases in demand and by disruptions to global supply chains and logistics infrastructure. This impact accelerated transformation in several of our clients’ business processes, such as those relating to the management of supply chains, moving from offline to online commerce, digitalisation of back-end-to-front-end processes, sustainability, cyber security and healthy nutrition.
Since shop floors were largely empty of customers during the year, the direct-to-consumer trend became even more prominent. Data collection – and the management, privacy, quality and structure thereof – consequently became a central focus for most Consumer Packaged Goods (CPG) clients. Customers’ e-shopping behaviours showed a sharp decline in return shipments, and alongside this development came a boost in momentum for technology and platform businesses and the transport sector, with an unprecedented rise in package deliveries and logistic movements.
In the new financial year, we expect to see the focus on these topics not only continue but even grow further, with digitalisation and data being the common denominators in all transformations.